Bringing a Brand to Life
Challenge: Al Maskaan Village was nearing completion in terms of construction. The name had been selected, and the owners had a clear vision for their unique community. However, they needed a partner with a strategic approach to translate their vision into a tangible brand experience across all touchpoints.
Solution: Our team partnered with Al Maskaan Village to develop a comprehensive brand strategy that captured their essence and effectively communicated their message. This included everything from defining their core values and brand personality to crafting a winning marketing strategy for various touchpoints.
We began by working with Al Maskaan Village to understand their vision, target audience, and desired brand image. Through collaborative workshops and discussions, we helped them define their purpose, vision, mission and core values and develop a brand personality that reflected their unique offering. Next, we translated the brand essence into a cohesive and easily communicated identity system. This involved refining their existing logo and potentially creating sub-brands (if relevant) that visually aligned with the core brand. We also developed a color palette that evoked the desired emotions and established a consistent brand voice and tone for all written communication. This streamlined approach ensured brand cohesion and clarity while simplifying messaging and marketing efforts.
Finally, we implemented the brand strategy across a comprehensive range of touchpoints. We built a user-friendly and visually appealing website that clearly showcased the village’s amenities and lifestyle, catering to both corporate and individual clientele. We developed a targeted social media strategy that leveraged LinkedIn and other relevant platforms to effectively connect with their target audience. We also developed and continue to manage their monthly newsletter, ensuring consistent brand messaging across all channels. Additionally, we created high-quality brochures and other marketing materials that presented Al Maskaan Village in a consistent and compelling manner. We further extended the brand experience to the physical space by creating on-site signage and design elements that seamlessly aligned with the overall brand identity.
By developing a comprehensive brand strategy and implementing it across all touchpoints, we successfully brought Al Maskaan Village’s brand to life. This has helped them attract their target audience and establish a strong presence in the market.
